David Kaye came to Vietnam to write a textbook with the Ministry of Education in 2011. Lots of online magazines were launching. Saigon’s largest, AnyArena, asked David to write for them. He was faced with a choice. Write textbooks or interview chefs, actors, and bartenders. He chose the latter.

Soon after the international media company Vietcetera recruited him to build the publication on solid editorial foundations as editor-in-chief. After almost two years, he left to join Wink Hotels as Brand Director, launching this new chain of hip, international-standard, made-in-Vietnam hotels and an online bilingual magazine, The Dot Magazine.

The brand launched with Wink Hotel Saigon Centre in the difficult days of the pandemic, in March 2021. With rave guest reviews, the second Wink is now open in Danang and the third one opens, also in the same city, in April. After that, there are 13 more Wink Hotels in the pipeline…at least.

In what little of his downtime is left, David also writes for Condé Nast and Drink Magazine Asia, and works on creative campaigns for Happiness Saigon.