Benjamin Habbel is the Founder and CEO of Aethos, the next-generation lifestyle brand creating experience-led boutique hotels and member clubs in Europe’s most exciting destinations.

Since founding the company, he grew Aethos into one of Europe’s fastest-growing hospitality brands and developed ten hotels and clubs located in Milan, Lisbon, and Sardinia, among others. In addition to his role at Aethos, Benjamin is Managing Partner of Limestone Capital, a leading private equity firm dedicated to investing and creating value in the experience economy. At Limestone, he oversees investments into brands like Emerald Stay, Europe’s leading luxury home rental platform, and serves on its board of directors.

Benjamin’s professional journey began as a portfolio manager for a venture capitalist firm in Copenhagen. He later joined Google’s product management team in Silicon Valley, where he focused on strategic product launches for Google Search and Android. Benjamin then served as Chief of Staff to Marissa Mayer and played a crucial role in managing the global Google Maps organization.

In 2012, he founded Voyat, a hospitality technology startup that specialized in E-Commerce optimization software for the industry. Voyat collaborated with renowned brands such as Four Seasons, Sydell Group, and Highgate Hotels before being successfully acquired by Intent Media Inc. in 2016. Benjamin also served as a Non-Executive Board Member at Mövenpick Hotels until its acquisition by Accor Group. Apart from his board commitments, he provides advisory services to multiple startups in both Europe and the USA, demonstrating his commitment to fostering innovation and growth in the business landscape.