Emma leads the Premium, Luxury & Lifestyle Design team at InterContinental Hotels Group (IHG) in Europe, where she bears responsibility for the design, development, and product quality across all new openings and refurbishments. Her role includes the integration of IHG’s innovation program, focusing on repositioning strategies and executing the implementation of new generation Holiday Inn Express, Holiday Inn, Crowne Plaza, as well as the establishment of new brands like voco and Vignette Collection. She has been pivotal in establishing the Hotel Indigo brand with a design narrative centred around the local neighbourhood for each property. Additionally, she has overseen the redesign of IHG’s long-stay offering, Staybridge Suites, with a focus on maximizing investment potential.

More recently, Emma has concentrated on collaborating with IHG’s Development team to secure new hotel signings for the IHG Luxury & Lifestyle portfolio, encompassing brands such as Kimpton, InterContinental, and Regent. She concurrently manages the interior design projects for the Vignette Collection and Regent brands. Since joining IHG in 2014, Emma has assembled a team of seven professionals, comprising five Interior Designers, and two luxury architects dedicated to projects, the existing portfolio, and new ventures.

In her leisure time, Emma pursues personal development projects, notably including the design of a 300-square-metre newly constructed home, which she and her husband designed and built, featured in Grand Designs magazine. Additionally, she is embarking on the renovation and extension of another property, alongside the restoration of an iconic apartment situated in the prime location of Weymouth Harbour.