Gemma Lim brings a unique blend of investment acumen and brand strategy to the panel. She began her career in investment advisory at LJ Partnership, a global multi-family office managing over $15 billion in assets, before pursuing an MBA at Columbia Business School specialising in brand strategy, real estate and hospitality. This pivotal experience deepened her understanding of global hospitality trends and market dynamics, preparing her for leadership roles in the industry. Upon returning to Asia, she joined SCDA Architects in a Business Development role for hospitality brand Soori, working personally with principal Soo K.Chan to look at new global development projects.

Currently, Gemma serves as the Brand Director at Ormond Group, where she oversees the strategic direction and growth of the group’s brands: MoMo’s, Tune Hotels, and Ormond Hotels. Her role encompasses brand positioning, partnerships, and marketing strategy as the company scales its portfolio across new properties in Asia and beyond. As the hospitality landscape evolves, Gemma remains focused on ensuring that Ormond Group’s brands deliver exceptional value for modern travellers, while driving sustainable growth and maintaining the group’s unique brand identities.